SMEs are springing up in Thailand and other countries, with more competition as each player strives to build up its customer base and expand its business. While the global COVID-19 pandemic has not yet ended, each business is trying hard to adapt, and many increasingly use digital systems to facilitate online working and offer online services.

When business opportunities come with many kinds of limitations, business people need specialized tools to overcome them. Here are four examples of businesses that illustrate how you can use SME Digital Solutions to overcome limitations, and take your business to the next level in the digital age.

Upgrading a food business with complete services

In the present situation, food and beverage businesses depend on many factors to survive and grow. Enterprise owners need to generate excitement to attract customers, such as giving special promotions, and getting their name out there. The SME Social Amaze service is the key to affordable online marketing, especially for new food and beverage outlets that have not yet built their reputation. If you want more consumers to know about your restaurant or café, you can build a presence through intense advertising, including splashing your promotional ads on Facebook, Instagram and Google SEM. You will be advised by experts at AD Venture who will facilitate your campaign and consult on effective advertising spending. Get ready to see your sales spike and your profits soar!

When you start a business, the management system is very important. Choco CRM is a service that will help you set up a management system encompassing reservations, orders and billing through a POS system, along with real time inventory, and daily sales and income summaries. If you need to keep track of your customer data for marketing purposes, Choco CRM can set up a member system so your customers can become members and apply for special benefits, like collecting points to earn rewards. You could also create a birthday month promotion, or even give out member-only discounts and special deals.

What’s more, AIS also has the SME Smart Messaging service, through which you can broadcast messages or advertise promotions to all your members at once. Whatever network they are using, or wherever they are, they won’t miss out on your news. It’s easy to have a functional CRM system for both old and new customers. You can power your food and beverage business smoothly with these services from AIS SME!

Make over your fashion business into a New Venture Creation

Make your fashion business unique and colorful with an Online Platform to expand your sales channels to reach your target customer groups directly. Our SME Digital Plus service lets you take advantage of cost-effective advertising with ads on Facebook and Google Ads for the best marketing and promotion through online platforms. The focus is on maximum penetration to your target customers. We guarantee at least 20,000 of your target segment will eyeball your ads every month.

If you run a brick-and-mortar store offline and you want more customers to walk in, or if you’re holding a special promotion, then SME mTargeting exactly fits your needs. If you don’t have any customer phone numbers on record, that’s no problem, because you can send promotional SMS to every AIS number in a designated area near your shop, and it’s not difficult to customize the message to reach certain target demographics.

And that’s not all! If you would like to increase sales by sending out an advertising campaign or a “lookbook” (a catalogue of your latest fashion collection) to your customers, we are offering the SME SureInBox service. You can send an email to your customers that is guaranteed to land in their inbox and not be tagged as spam, and photos will not be blocked. It is easy to use - just click, drag and paste. With this service, you don’t need to worry; you can be sure the emails will be received, and you can follow up on and analyze the results. These 3 services from AIS SME will usher your fashion business into the realm of New Venture Creation.

Beauty services and small accommodations adjust to the New Normal

“New Normal” protocols ushered in with the COVID-19 pandemic pose a challenge to beauty salons and clinics. It has become necessary to put strict limits on the numbers of customers that can be served at one time. To make sure your customers are comfortably spaced out throughout the day, we recommend the JongSabuy service to give you amazing queue management powers. If you’re running a spa, hair styling salon, or nail salon, when a customer makes an appointment, the system will send the data directly to you. The customer won’t have to waste time waiting in line. The JongSabuy service manages orderly appointments.

Small-scale visitor accommodations like local hostels or homestays have also had to adapt to the New Normal. They need solutions to help them get the most out of digital business opportunities. The GrowBiz Platform has it all – it lets you easily build an online queue system, make your own website, and get access to expert advice on online advertising options. You can even set up a chatbot to automatically answer customer queries, and you will have no more worries.

Mid-sized SMEs can upgrade their systems for future growth

In this day and age, all kinds of businesses, both small and medium-sized, have transformed themselves to become part of the digital world. A core part of the business needing updating is the office. Old-fashioned time punch cards can be replaced with an online time logging system. The Time Attendance system from SME Digital Plus is a system to keep track of each employee’s working time to replace a fingerprint scanner. It makes it easier for your workers to record their working hours, whether they are working at the office or at an outside location. It makes the work of supervisors and personnel department workers easier because they can see and search the records, and get real time reports.

We also offer the Memo Online service, a system that makes it quick and easy to send and process in-office documents like purchase requests. Authorized persons can authorize requests anytime and anywhere, using the Cloud. This can greatly speed up many processes, and it ensures every document of record is saved securely. When you use Memo Online, you won’t have any more problems with lost or delayed documents.

If you’re looking for an updated intra-organization communications management system, we have SME SMART MPBX (powered by iSoftel), a breakthrough in-office phone system. A mobile number is used as the central company number, and when customers phone in they are answered by an automatic IVR. This way, you will never lose out on opportunities to communicate with your customers. Calls can be transferred to up to 5 different mobile numbers, and there is also a voice mailbox if any of those numbers cannot answer. Employees can call their co-workers at numbers within the company for free, which is another way the system helps you save costs.

These four examples are just a taste of the possibilities. Many other businesses can also benefit from SME Solutions. There is an answer to every need, to help you overcome obstacles and discover new experiences enabling your business to thrive. AIS SME is ready to be your business ideas partner.

Published 19 February 2021