AIS has solidified its position as Thailand’s leading 5G provider by winning the GTI Awards for Market Development and Business Value at the Mobile World Congress (MWC) 2025 held in Barcelona, Spain. This global recognition highlights AIS’s excellence in developing an intelligent network under the concept of “AIS Living Network”—a dynamic, lifestyle-driven network that goes beyond connectivity, empowering customers to personalize their usage experience for the first time in Thailand. The achievement reinforces AIS’s standing as a Cognitive Tech-Co, an intelligent technology-driven organization recognized on the global stage for its ability to deliver cutting-edge innovations that efficiently meet users’ real-time needs.

Mr. Kitti Ngarmchatetanarom, Chief Technology Officer of AIS, stated, “This award affirms AIS’s unwavering commitment to delivering 5G innovations that break through boundaries and offer customers the best possible network experience. We developed 5G Mode packages under the ‘AIS Living Network’ concept—the first of its kind in Thailand—through collaboration with Huawei. It enables customers to switch usage modes on demand via an Autonomous Network, which automatically adapts in real-time to user needs. This breakthrough redefines the network experience and demonstrates AIS’s deep understanding of diverse customers’ demands.”

The AIS Living Network empowers users to tailor their connectivity according to lifestyle with 5G Mode packages, offering flexibility in both usage and package selection. The three available modes are:

• 5G BOOST Mode – Designed for high-speed requirements or crowded areas, ideal for social media, streaming, online meetings, and large file downloads.
• 5G GAME Mode – Optimized for a smooth, stable mobile gaming experience, supporting over 13 popular mobile games.
• 5G LIVE Mode – For seamless, high-definition live streaming with no buffering, covering all major streaming platforms.

The GTI Awards are organized by the Global TD-LTE Initiative (GTI), an organization dedicated to promoting and advancing TD-LTE and 5G technologies worldwide. These prestigious international awards play a significant role in shaping the direction of the global 5G industry. The Market Development and Business Value category recognizes organizations that have played a pivotal role in commercializing 5G and creating economic value through innovative business models.

Publish  9 April 2025