For Startups, if you want to boost your business up to speed to keep up with rapid changes in customer needs, you have to use technology to help increase the capabilities of the business, right?
Many businesses won’t miss out on adopting a Digital Transformation strategy to meet the needs of today’s consumers, which no matter what they choose to do, they can connect to online channels that will help create the most convenience.
So ‘Digital Service’ is becoming a rapidly expanding business, because it’s a tool that can be done on an online platform, thus, the ability to reach quite a wide range of customers and the platform can be faster adjusted and improved to meet customer needs, which, before knowing, we’ve seen the online world filled with a wide variety of digital service businesses.
Digital Service is any service that comes in a digital platform and supports our daily online transactions. Especially in this 5G generation, you can access Digital services wherever you are, e.g., online platforms that facilitate us to live easier, such as Tele-Consultation, various online learning platforms, online accounting programs, etc.
In our country, this type of start-up business is one of the rising stars with the number of businesses increasing rapidly, along with a variety of business industries. At this point, which digital service industry do you think is popular in Thailand?
- A.FinTech
- B.Lifestyle
- C.Enterprise
- D.All of the above
The correct answer is D. All of them! For the reason that these 3 business industries are outstanding and has become like a physical product that everyone is familiar with in the digital world. This is because FinTech responds to the trend of a cashless society, as well as being inserted in people's daily life through lifestyle digital services. As for Enterprise, it's not far off, because the business sector has turned to doing business online, thus, requiring the use of various online management systems as well.
And not only these 3 industries but for digital services, there are many other interesting industries. AIS The StartUp has made the list for everyone to get to know more about these 5 digital service industries!
Health - Due to the COVID-19 outbreak situation, the number of health startups has been growing and increasing rapidly, because it is a good option for healthcare providers and recipients. The highlight of this type of industry is that it connects telemedicine to people so that they can access treatment and health care more conveniently, quickly, and safely.
With a variety of services, not only the use of online medical consultations (Telehealth/e-Consult), but also the service of recording medical history or searching for medical information.
Lifestyle - Because technology plays a role in people's daily life from waking up until going to bed. This type of startup, therefore, provides services in the form of Digital Content and Digital Media, which is like a friend to help relieve loneliness or a friend who offers stories that interest us.
For example, platforms with AI technology behind it, which can analyze user data and process it into products/services to match your style, and also create personalized experiences, such as food and beverages information management, child-care, to exercise and health services.
Education - When the teaching style is adapted to the online format (e-Learning), this line of startups uses technology to help develop every learning to be more effective through experience building, creating interaction, and also customizing teaching methods to suit each student, such as various online learning platforms or applications that help manage teaching materials.
MARTech (Such as, Music, Art, and Recreation Technology) - Many people may not be familiar with the name MARTech, but let us tell you that this startup is something that we often see and may be using it every day.
This line of startups brings new technologies such as Deep Tech or Artificial Intelligence (AI), Virtual Reality (AR/ VR), and Cloud and IoT to the creative industries and produce them into content or create new experiences for Users are divided into three areas:
- Music - Various music streaming platforms.
- Art - Online art that customers can pay to download and store in digital format.
- Recreation - various entertainment events that applied technology for a more immersive experience, such as watching a VR concert or purchasing tickets to events via Zipevent.
Moreover, technology is also used to analyze customer marketing behavior to increase business opportunities in the future.
Business Services - It’s a startup that strengthens and upgrades the business sector with a large customer database with digital technology, e.g., FLOWACCOUNT- an online accounting program, or AIYA Chatbot platform service, etc.
So, is your startup business one of the Digital Services? if the answer is yes, we do provide platform products and services that are tangible, and are looking for business partners to help fill another missing piece. Don't miss this opportunity!
The AIS The StartUp Monthly Pitching project is looking for Digital Service Startups who need a close friend to be by their side on their business journey, to help give advice and increase efficiency while creating opportunities for sustainable and successful growth.
Let us tell you that there are many good offers and benefits for businesses that come into partnership with AIS The StartUp awaits! Starting from access to more business expansion opportunities, along with connecting with ecosystem partners both domestically and internationally. There are also support solutions that will increase your chances of reaching the market, such as:
- AIS services at a special price for startups especially
- Receive support from AIS for providing payment processing services
- Promote the services of your business to AIS customers, increasing opportunities and expanding the user base even more.
In addition to the aforementioned, for those startups that have joined as a Portfolio with AIS the StartUp, will also receive marketing support and many other benefits to enhance your business to thrive, both domestically and internationally. Anyone who is interested in joining the AIS The StartUp family can submit their portfolio at http://www.ais.th/thestartup/connect.html
